it’s that time again kids. Apple is releasing pretty new “toys”. At their most recent keynote, they announced three.
The new iPhones, the Apple Watch and Apple Pay (less a toy and more a trick but still rather interesting)
It’s less than two days until Apple has their announcement. About what is not confirmed although it is basically the one year anniversary of the iPhone 5S and 5C announcement. So that seems to be a given. But what else might be on the table. What might Apple being referring to with their tag line “We wish we could say more” and is that really supposed to be a sundial with that shadow. And what exactly is that big white box building all about
A snazzy well filled and organized store is nothing without a better way to use that goodness.
in 2010 Apple bought an online service called Lala. it had a number of features including matching music in a user’s library to allow for full playback of a track an unlimited amount of time (unmatched songs only allowed one full time). This feature was rolled into iTunes Match.
Booklamp isn’t the only ‘math’ that Apple has or has had in its system. There are several systems in place that provide user feedback about content. All of them are supposed to be about relating items to create radio stations, playlists, purchase recommendations, etc.
Once the content is in order, time to look at how it’s cataloged.
Apple got into the press this week when it was confirmed that yes they did buy “Pandora for books” startup BookLamp. The notion behind the company is that they created an algorithm that allows them to index words etc out of books to create a profile of the book, its tone and content and better recommend titles for users. Which is all well and good and yes it has a place in the game. But it’s not the only way to improve the system. There are a few other things that Apple can and should do if they want ‘iTunes’ (all sides of it) to become folks fav place for all things digital media
The last part of the keynote was about features added for iOS developers. While this won’t mean as much to the common user it does give a bit of a preview of what apps could look like and do in the future and some of it is rather cool. Especially for someone like me that is trying to learn how to app it up.
Not a shock that this was my favorite part. A girl and her geek toys will not be parted. And holy features, Batman there are some great ones. And yes a few of the things on my lists turned up.
So the big event has come and gone and I’ve reviewed the video several times. Time for ‘the review’.
Unlike previous years this year was almost devoid of non software. There was no teaser of some new hardware, no talk about sales or the retail stores, just a little talk about software adoption. It was basically all about the software and developers. Even the opening video (which I felt was a tad long in the tooth) was all about developers, a love letter to them of sorts. And was in fact the major demo of third party items unlike previous years when Infinity Blade, Sketchbook, Anki Drive etc got a few minutes on stage.
The majority of the keynote was actually done by Craig Federighi not Tim Cook. Cook was more like the host of the Oscars, introducing the presenters of the awards and maybe making a joke or two (although Federighi did many of the jokes). As the VP of Software Engineering it did make sense but I would have liked to have seen a little Eddy Cue when iCloud came up.
First up was Mac OS 10.10, aka Yosemite.